Glossary
Economic moat
The competitive advantages that protect a company's profitability against rivals. One of the most important quality criteria in fundamental analysis.
What it is
The protection that keeps competitors at bay
An economic moat refers to the characteristics of a company that make it difficult for competitors to take market share, compress margins or copy the business model. Warren Buffett popularised the image, borrowing it from medieval castle moats. The width of the moat determines how long a company can defend its profitability. Without one, competitive advantages eventually erode under market logic.
- Brand and customer loyalty
- Strong brands create pricing power and loyalty that is hard to copy. The customer does not choose the cheapest alternative.
- Network effects
- The product becomes more valuable as more people use it. Platforms, marketplaces and payment networks are classic examples.
- Switching costs
- Customers stay because switching supplier is costly or inconvenient, technically, in time or commercially.
- Cost advantages
- Companies that produce at lower cost than competitors can compress prices or retain margins. Scale advantages, processes or privileged access to inputs.
In practice
Profitability that lasts
A company can show impressive margins in a single year. What matters is whether they can be defended for five, ten or fifteen years. That is what the moat determines. Good analysis investigates why a company earns well and whether there are structural reasons to believe it will continue. Profitability without a clear explanation deserves scepticism. High returns on invested capital sustained over decades require a real moat.
“We chase quality, not hope.”
Common questions about economic moats
Related concepts
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